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The Napa-Style Super Bowl: Elevating Your Home Watch Party
You don't have to be a chef to serve a gourmet spread for the biggest Sunday of the year. As Super Bowl LX descends upon the San Francisco Bay Area this February, the "Napa-style" watch party is less about formal multi-course meals and more about "Dips, Chips, and Sips"—elevating classic comfort foods with artisanal, small-batch quality. At Jerkin’ Around Napa Valley , our "three amigos" founders have engineered snack mixes that serve as the "perfect wingman" to your drink of

Jerkin Around Napa Valley
Jan 282 min read


The Beer Velocity Playbook: How to Pay for Your Kegs with Snacks
In the high-stakes environment of Super Bowl LX, the greatest threat to your taproom's revenue isn't the brewery down the street or the multi-million dollar commercials on the screen. It is the "burger exit." This occurs the moment a patron realizes they are hungry and, because your venue lacks a full kitchen, they settle their tab and head elsewhere to find a meal. For a venue in Napa Valley during the busiest weekend of the year, every "burger exit" represents a catastrophi

Jerkin Around Napa Valley
Jan 172 min read
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